Tip Top - Summer Sandcastle Series

As part of Tip Top New Zealand’s Summer Sandcastle Series, Kenrick Smith was commissioned by Waddell to create a large-scale sand art installation at Whangamata Beach. The 30-meter Tip Top logo became the centrepiece of this vibrant brand activation, engaging beachgoers, families, and sandcastle competition participants in a celebration of creativity and community.

This project blended bold visual storytelling with environmental sensitivity—using temporary, low-impact techniques to leave a memorable impression without leaving a trace. Captured by drone and ground-level footage, the installation contributed to Tip Top’s mission of spreading summer joy while supporting local causes.